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	<title>DCL Fulfillment Blog &#187; green supply chain</title>
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		<title>Green Fulfillment &#8211; Hype or Reality?</title>
		<link>http://dclcorp.com/blog/index.php/2009/03/green-fulfillment-hype-or-reality/</link>
		<comments>http://dclcorp.com/blog/index.php/2009/03/green-fulfillment-hype-or-reality/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 00:20:14 +0000</pubDate>
		<dc:creator>lorig</dc:creator>
				<category><![CDATA[Green Consciousness in the Supply Chain]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[green fulfillment]]></category>
		<category><![CDATA[green supply chain]]></category>
		<category><![CDATA[supply chain services]]></category>

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		<description><![CDATA[If you would of asked me a year ago, I would of said &#8220;hype&#8221;. But just as I jumped on the &#8220;We Believe&#8221; bandwagon of the Golden State Warriors epic playoff run a couple years ago, I would put even more money that &#8220;Green Consciousness&#8221; has far greater staying power than my beloved Warriors (thanks [...]]]></description>
			<content:encoded><![CDATA[<p>If you would of asked me a year ago, I would of said &#8220;hype&#8221;. But just as I jumped on the &#8220;We Believe&#8221; bandwagon of the <a title="Bay Area Warriors" href="http://www.nba.com/warriors/index_main.html" target="_blank">Golden State Warriors</a> epic playoff run a couple years ago, I would put even more money that &#8220;Green Consciousness&#8221; has far greater staying power than my beloved Warriors (thanks for screwing it up Nelson!). Green Fulfillment is now reality and figures to be even more prominent shortly. What do I mean by Green Fulfillment? Green Fulfillment is not about shipping green products, but more about a state of mind, a state of consciousness, and about companies associating their brands with everything Green. By being more <a title="Solar Powered Green Fulfillment" href="http://www.dclcorp.com/news-and-events/dclnews/Solar-Panels-Part-Deux-Solar-Panels-2nd-Installation.html">Green in the supply chain</a>, companies can inherently create &#8220;value&#8221; for their brands, which means more $$$ in the long term.</p>
<p>As companies examine their <a title="fulfillment services in california, supply chain services fremont" href="http://www.dclcorp.com/fulfillment-services/california-fulfillment-logistics.html">supply chain and fulfillment needs</a>, they are increasingly looking for companies with a Green state of mind . DCL has taken steps towards meeting these expectations. We recently completed the second installation of our Solar panels on the rooftop of our Fremont facility and a larger percentage of our packaging is now recycled materials. <a title="environment in the supply chain, green fulfillment" href="http://www.dclcorp.com/dcl-california/environmentally-conscious.html">Click here for more information on our green intiatives at DCL.</a></p>
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